To Celebrate 50 years of defiant optimism, SMILEY® curated 50 limited-edition collaborations that highlight positivity, creativity and unity. This same spirit has shaped and inspired SMILEY® across five decades. Featuring some of the world's most uplifting brands and the original artwork of a iconic- graffiti artist André Saraiva, each one of these 50 collaborations is part of our ongoing pursuit to create a brighter future.