This year, we are celebrating Smiley®’s 50th anniversary with a burst of colour and creativity. The iconic Smiley® face has been around for many generations, reminding us all to take time to smile. Despite difficult times, Smiley® has always believed in the power of a smile to help manifest a better future. Smiley® aims to inspire happiness and creativity, cultivating optimism and creating balance in the world. Above all, 2022 will be about celebrating Smiley® as a force in fashion - but also for the imagination.
Smiley®’s 50th Anniversary will be a year-long invitation for everyone to SMILE!